Founded in 1906 by William J. Riley, New Balance began as a small company focused on creating arch supports for shoes. Riley's innovative approach to designing comfortable and supportive footwear quickly gained recognition, paving the way for the brand's expansion into athletic shoes.

Initially, New Balance primarily catered to workers who spent long hours on their feet, offering customized solutions to alleviate foot discomfort. However, by the 1930s, the company shifted its focus to athletic footwear, recognizing the growing demand for performance-oriented shoes among runners and other athletes.

One of the defining moments in New Balance's history came in the 1960s when the brand introduced the "Trackster," the world's first running shoe made with a rippled sole for improved traction. This groundbreaking design solidified New Balance as a leader in the athletic footwear industry and laid the foundation for its future innovations.

Throughout the decades, New Balance has maintained its commitment to quality and performance. Unlike many competitors, the brand continues to produce many of its shoes domestically. In fact, New Balance proudly manufactures a significant portion of its footwear in the United States and the United Kingdom, emphasizing craftsmanship and attention to detail.

In addition to its focus on performance, New Balance has also become a cultural icon, embraced by athletes, fashion enthusiasts, and sneaker collectors alike. Collaborations with high-profile designers and celebrities have further elevated the brand's status, blending functionality with style.

Today, New Balance remains dedicated to its core values of innovation, quality, and community. Whether it's through cutting-edge technology in their footwear or their commitment to sustainability, the brand continues to inspire and support individuals in achieving their goals, one step at a time.

As New Balance moves forward, it stays true to its rich heritage while embracing the future of athletic footwear and lifestyle movements. This unique balance of tradition and innovation ensures that New Balance remains a trusted name in the world of sport and fashion.