Since its inception in 1925, Fendi has become synonymous with luxury, innovation, and timeless elegance. Founded by Adele and Edoardo Fendi in Rome, the brand initially started as a fur and leather shop. Over the decades, Fendi has evolved into a global powerhouse, celebrated for its high-end fashion, accessories, and perfumes.

The Beginnings: A Humble Start

Fendi's journey began in a small atelier in Via del Plebiscito, Rome. Adele and Edoardo Fendi's vision was to create bespoke fur and leather goods that would appeal to the discerning tastes of the Roman elite. Their dedication to craftsmanship and quality quickly earned them a loyal clientele, setting the foundation for what would become a fashion empire.

Silvia Venturini Fendi & The Modern Era

In the 1960s, the Fendi brand experienced a significant transformation under the guidance of Silvia Venturini Fendi, the youngest of the Fendi sisters. Silvia, who joined the family business at a young age, brought a fresh perspective and innovative ideas to the brand. Her collaboration with the enigmatic Karl Lagerfeld in 1965 marked a turning point for Fendi. Together, they redefined luxury, introducing bold patterns, unconventional materials, and modern designs.

The Baguette Bag: A Fashion Icon

One of Fendi's most iconic creations is the Baguette bag, first introduced in 1997. Designed by Silvia Venturini Fendi, this compact, elegant handbag became an instant sensation. Its name, inspired by the French bread, reflects its long, slender shape. The Baguette bag's customizable designs and vibrant colors have made it a must-have accessory for fashion enthusiasts worldwide.

If you're interested in exploring Fendi's exquisite product lineup, check out this comprehensive spreadsheet

Fendi Today: A Global Luxury Brand