Lovegobuy Finds Spreadsheet
Founded in 1906William J. Riley, New Balance started as a humble company in Boston, Massachusetts. Initially, the company specialized in creating arch supports and orthopedic shoes, designed to provide comfort and support to individuals with foot issues. Riley's inspiration came from observing chickens in his backyard, noting how their three-clawed feet provided perfect balance. This observation led to the creation of the brand's first product—a flexible arch support with three touchpoints.
By the 1930s, New Balance had established itself as a trusted name in orthopedic footwear. However, it wasn't until the 1960sTrackster, in 1960. This shoe was revolutionary for its time, offering a rippled sole and multiple width options, catering to runners who needed a more customized fit.
"We seek to blend performance with tradition, ensuring that every product we create reflects our commitment to quality and innovation."
Throughout the 1970s1980s, New Balance continued to innovate, releasing iconic models like the 320990. The 320Runner's World990
One of New Balance's core philosophies is its commitment to domestic manufacturing. Unlike many competitors, the brand continues to produce a significant portion of its footwear in the United States and the United Kingdom. This dedication to local craftsmanship not only ensures high-quality products but also supports local economies and jobs. In recent years, New Balance has expanded its reach beyond athletic footwear, entering the lifestyle and fashion markets. Collaborations with designers and influencers have brought a fresh, modern edge to the brand, making it a favorite among trendsetters and athletes alike. Today, New Balance remains a symbol of durability, comfort, and timeless style, staying true to its roots while embracing the future of footwear innovation. As the brand continues to evolve, its mission remains clear: to inspire people to move forward in life with confidence, supported by footwear that is both functional and fashionable. Whether on the track, in the gym, or on the streets, New Balance is a name synonymous with balance, harmony, and excellence.