Introduction

With the rapid growth of e-commerce and daigou platforms, consumer protection has become a critical issue. Consumer Protection Law (CPL) plays a pivotal role in safeguarding consumer rights and addressing emerging challenges in these digital marketplaces. However, the implementation and effectiveness of CPL on these platforms often face practical challenges.

Practices of Consumer Protection Law on Daigou Platforms

Daigou platforms, where individuals purchase goods on behalf of others, have gained popularity due to globalization and the demand for foreign products. However, the lack of direct accountability and transparency poses risks to consumers. Key practices include:

• Clear Disclosure of Product Information: Sellers are required to provide accurate information about the origin, quality, and authenticity of products to avoid misleading consumers.
• Refund and Return Policies: Platforms must ensure that consumers have access to fair refund and return mechanisms, even in cross-border transactions.
• Regulation of Third-Party Sellers: Platforms often rely on third-party sellers, making it challenging to enforce CPL. Regular audits and seller verification are essential to mitigate risks.

Challenges in Implementing CPL on E-commerce Platforms

E-commerce platforms face unique challenges in complying with Consumer Protection Law:

• Data Privacy Concerns: Consumer data is often collected and used without explicit consent, raising privacy issues.
• Counterfeit Products: The presence of counterfeit goods remains a significant problem, undermining consumer trust.
• Dispute Resolution Delays: Lengthy and complex dispute resolution processes often leave consumers unsatisfied.

Proposed Solutions and Recommendations

To enhance the effectiveness of Consumer Protection Law on these platforms, the following measures are recommended:

• Strengthened Enforcement Mechanisms: Governments and regulatory bodies should collaborate with platforms to enforce stricter rules and penalties for non-compliance.
• Consumer Education: Educating consumers about their rights and how to identify scams or counterfeit products is crucial.
• Adoption of Advanced Technologies: AI and blockchain can be used to improve transparency, authentication, and dispute resolution processes.

Conclusion

While Consumer Protection Law provides a framework to safeguard consumer rights, its implementation on daigou and e-commerce platforms requires continuous improvement. By addressing existing challenges and adopting innovative solutions, these platforms can create a more secure and trustworthy environment for consumers worldwide.