Adi Dassler's passion for sports and innovation led him to create his first shoe in his mother's laundry room. By the 1936 Olympics, his handmade shoes had already gained recognition, as Jesse Owens, the legendary athlete, won multiple gold medals wearing Dassler's spikes. This pivotal moment marked the beginning of Adidas' rise to prominence.

The Three Stripes That Defined an Era

One of the most recognizable symbols of Adidas, the iconic three stripes, was introduced in 1949. Originally designed to provide stability and support to athletes, the stripes quickly became a signature element of the brand's identity. Over the years, this simple yet powerful design has transcended sports, becoming a symbol of style and innovation.

Innovation and Collaboration

Adidas has consistently pushed the boundaries of technology and design. From introducing the first lightweight running shoes to pioneering sustainable materials, the brand has remained at the forefront of innovation. Additionally, Adidas has collaborated with some of the most influential names in sports, music, and fashion, including Kanye West, Pharrell Williams, and Parley for the Oceans, further solidifying its position as a cultural powerhouse.

A Commitment to Sustainability

In recent years, Adidas has taken significant steps toward sustainability. The brand has committed to using 100% recycled polyesterPrimebluePrimegreen, which utilize ocean plastics and recycled materials. This dedication to the environment reflects Adidas' mission to create a better future for both athletes and the planet.