Founded in 1906 by William J. Riley, New Balance began as a small company specializing in arch supports and orthopedic footwear. Initially, the brand's focus was on providing solutions for people with foot issues, ensuring comfort and support in every step.

From Orthopedics to Athletic Excellence

Over the decades, New Balance evolved from a niche orthopedic company to a global leader in athletic footwear. The brand's breakthrough came in the 1960s when it introduced the "Trackster," the first running shoe available in multiple widths. This innovation set New Balance apart, emphasizing the importance of fit and comfort in athletic performance.

Innovation at the Core

New Balance has consistently prioritized innovation. In the 1980s, the brand introduced ENCAP technology, which combined lightweight materials with a durable polyurethane rim to provide excellent support and cushioning. This innovation cemented New Balance's reputation for producing high-quality, performance-driven footwear.

Made in the USA Commitment

Unlike many competitors, New Balance has maintained a strong commitment to domestic manufacturing. While other brands moved production overseas, New Balance continued to produce a significant portion of its footwear in the United States. This commitment to local craftsmanship has earned the brand a loyal following among consumers who prioritize quality and sustainability.

A Brand for Every Runner

New Balance caters to a diverse range of athletes, from casual runners to elite professionals. The brand’s extensive product line includes shoes designed for various sports, including running, basketball, and soccer. Notably, New Balance has been a pioneer in inclusivity, offering sizes and widths that fit a broad spectrum of foot shapes—ensuring that everyone can find their perfect fit.

Looking Ahead

Today, New Balance continues to innovate while staying true to its roots. The brand remains dedicated to providing high-performance footwear that combines cutting-edge technology with timeless design. With a focus on sustainability and community engagement, New Balance is not just a leader in athletic wear but a brand that values responsibility and inclusivity.